Of course, economics are not a bad thing. (In fact, as a consultant, I myself have provided many companies with that economic analysis.) So, decisions to purchase equipment are, in many instances, not based on patient care but based upon projected profitability. How often have you heard a sales rep say something like, “Doctor, our monthly payment is only $X,XXX and you will only need to do XX procedures to make your monthly payment.” An economic analysis almost always accompanies the clinical data. After all, their job is to sell the equipment, not to protect you from an audit. But, in nearly all cases, medical coding experts they are not… Maybe the best way to put it is that they just don’t know what they don’t know. They are knowledgeable and well trained in their specific technology. Sales representatives are amazing sources of information. And yet, while these advancements allow the average practitioner to deliver higher levels of care, they also come with some pitfalls-not necessarily from the clinical side of things, but from the medical coding and compliance area. The technological advancements available today to the practitioner in clinical practice boggle the mind. Wait, need that pressure taken? Be right there with my new gadget. Snapping images here, measuring thicknesses there. As with many new things, we begin to use it before we even read all the instructions that came with it. And you just can’t wait to start using it. It has all sorts of buttons to press and gizmos to learn. You know that feeling-it’s just like getting a new car. You just bought a brand new, high-tech diagnostic instrument.
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